What Not to Do with Content Writing for WordPress
Content writing for WordPress has become increasingly popular due to the platform’s user-friendly features and widespread adoption. However, there are common mistakes that writers often make when creating content that can hinder their efficiency and the overall quality of their posts. In this article, we’ll explore what not to do when writing content for WordPress and provide tips to improve your writing process.
- Don’t Write with a Plain Text Editor: One common mistake is composing your content in a plain text editor like Notepad or TextEdit. While it’s possible to write directly in WordPress’s block editor, using a word processing software like Microsoft Word or Google Docs offers several advantages. These tools allow you to format your content, create headings, lists, and links easily. When you paste your formatted content into WordPress, it retains most of its formatting, saving you valuable time on post-production formatting in HTML. Additionally, writing in a familiar environment enhances your productivity and reduces the likelihood of errors. For guidance on using these features, you can refer to the Microsoft Word help documentation or Google Docs help center.
- Don’t Just Bold and Enlarge Text: Avoid the temptation to rely solely on bold and enlarged text for emphasis. Utilize the full range of formatting options available in your word processor, including headings, italics, and bullet points. These formatting tools not only make your content more visually appealing but also help with search engine optimization (SEO) by improving the organization and hierarchy of your content.
- Don’t Just Use Indentation for Lists: Formatting lists in Word or Google Docs is a powerful way to preformat text that can be copied and pasted seamlessly into WordPress. Instead of manually adding indentation, create bulleted or numbered lists within your word processor. When you paste this content into WordPress, it will automatically convert into a properly formatted list, saving you time and ensuring consistency in your posts.
- Don’t Add Extra Line Breaks: Extra line breaks may look fine in your word processor, but they can wreak havoc when pasted into HTML. These additional line breaks can lead to unwanted spacing and visual issues in your WordPress posts. To avoid this, review your content in the WordPress block editor and remove any unnecessary line breaks before publishing.
- Don’t Deliver Content in PDF Format: Avoid delivering your content in PDF format. PDF documents make it difficult to copy and paste content, and the spacing and new lines often get skewed during the copy and paste process, causing a massive wastage of time for both the writer and the editor.
- Don’t Expect Your Web Person to Do It for Free: Remember that creating and editing content takes time and resources. If you have an internal team member responsible for content management, poorly formatted content can cost the company their time to edit and publish. When website management is outsourced, additional charges may apply depending on the management contract. Worse, if content is poorly formatted, outsourced teams may simply copy and paste it, causing immeasurable harm to your online brand and user experience.
By following these tips, you can enhance your efficiency and improve the quality of your content when writing for WordPress. Using a word processor for formatting, embracing a variety of formatting options, preformatting lists, avoiding extra line breaks, and relying on global font settings will streamline your content creation process. Additionally, it’s crucial to recognize the value of content creation and not assume that your web team will handle poorly formatted content for free. For further information, you can refer to the help documentation provided by Microsoft Word and Google Docs.