UA -> GA
Helping businesses maintain continuity in their website analytics
1
Why do I need to move?
Google shut down the much-loved Universal Analytics on the 1st of July 2023. Therefore, if you are still using UA after this date, you are
- NOT able to collect new data in your Universal Analytics properties.
- ABLE to access your previously processed data in your Universal Analytics property for at least six months.
2
What is the replacement?
Google Analytics 4
GA4 is the brand shiny new Analytics replacement tool but unfortunately, as it is new, it is completely incompatible and separate from UA. So you have to move!
Google are doing this to move to a more event focussed tracking system that does not rely as heavily on cookies. So in theory, it makes tracking events on your site much much easier than it ever was in UA.
3
How can we help?
We have a very simple plan to help you move from UA -> GA. We will take care of the logistics of the move and help you replicate the events on your new GA4-enabled site. As a part of this package, we will provide the following:
- Setup a GA4 property for your website
- Setup a Google Tag manager container for your website (read more on why you should use Tag Manager)
- Migrate your goals from UA to GA4
- Setup a variety of goals and events
- Create a reporting dashboard for your GA4 to show KPIs and major indicators of traffic to your site
- Test the integration
4
How much does it all cost?
- The Looker€350The Looker is a starter-level package that includes:
- Setup a GA4 property for your website
- Setup a Google Tag manager container for your website
- Migrate your goals from UA to GA4
- Basic Reporting dashboard
- Test the integration
- The Tracker€650The Tracker is an intermediate level GA4 package that includes:
- The Looker package plus
- Buton click tracking (up to 5 unique buttons)
- Scroll behaviours
- Form tracking including form fills
- Monthly analytics report in your inbox
- The Detective€995The Detective Package is an advanced level GA4 tracking package that includes:
- The Tracker package plus
- eCommerce purchase tracking
- Sales funnel tracking
- Site access heatmap tracking using Microsoft Clarity
- Advanced weekly traffic reports in your inbox
Some small T&Cs
- This service is jointly provided by Xava and Blue Digital. Either one of the 2 providers may get in touch with you about setting up your GA4.
