The Customiser



In my initial consultation with Kevin Reid, he advised that he wanted a website worth of his new client base. Kevin used words such as:

Opulent, Luxurious, Outside the box, something that will meet my clients’ expectations

While such an open brief may be challenging, this is exactly the kind of environment that we excel in because together with Ouidesign, our design partners, we have delivered a new logo, a new identity and a new website for Personal Skills Training.


Based on the initial conversations, we designed the logo for Kevin to encompass all the attributes listed in the consultation. The Roman Warrior on horseback represented a powerful figure and someone who can be relied upon in times of need. Kevin is a coach who can be relied upon in times of crisis by his clients to guide them.

The layouts for all the pages were dependent on the content supplied by Kevin. It was apparent that there was a lot of courses and content that needed to be categorised and delivered in an effective manner. The result is a layout that summarises all his offerings on one page and a detailed page for all the courses.

All the pages carry a similar layout through the website to maintain the visual continuity as the visitors navigate from page to page.


As a part of the feedback and review reflection point in our proven process, we delivered mockups of the internal pages and the homepage to Kevin.

Once Kevin had approved all the layouts, fonts and colour selections, we completed the site development and the launched at


For some time I have been recommending Amit and his team at Xava to my clients for the development of their websites. For the majority of my clients, setting up a website from scratch can be a fraught experience, but this is not the case when engaging with Xava. Amit and his team partner with you in achieving exactly the look you want, advise on content and communicate with you throughout. From my client feedback, it is this communication that really makes the Xava offering stand out from the other web developers. Amit’s simplification of technical issues, attentiveness, guidance and attention to detail makes for an excellent offering with very happy customers. That is why I recommend Amit and his team at Xava.

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