Why did we change our tagline to “Create & Connect”?
During our planning sessions for 2022, as a team, James and I recognised that Xava needed to pivot and start providing solutions for our clients. As such our existing tagline of “bePresent, [...]
How to help people in buying from your website
Your website is not going to work as a sales tool if it is not helping you convert site visits into queries or paying customers. If you keep a few simple things in mind, you will most certainly [...]
Understanding Your Brand
Understanding Your Brand – Understanding Yourself A brand is developed over time because it includes the public perception but it starts from within you as an entrepreneur, as an [...]
Brand – The Reason For Being
What is a Brand? According to Wikipedia, a brand is “a name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other [...]
