Five Clients, Five Problems, One Thread: A Few Weeks of Client Work
WordPress site maintenance, hack recovery, GDPR-compliant tracking, and site strategy: the range of client work from a Dublin web consultancy.
Shopify GA4 Purchase Tracking for Non-Plus Stores: From Good Enough to Genuinely Useful
Shopify gives every non-Plus merchant real analytics tools. But there is a gap between what the native GA4 integration provides and what a business needs to make reliable decisions from its data. This post explains where that gap is, what Shopify recommends to address it, and what a custom pixel and order name relay adds on top.
Shopify GA4 Tracking: How One Irish Watersports Brand Got Their Digital Advertising Foundations Right – Before Spending a Euro on Ads
How we built a complete Shopify GA4 tracking setup for an Irish watersports retailer — fully GDPR-compliant, using Customer Events and Measurement Protocol, before a single euro went to ads.
Small Business SEO Foundations – Three Things Every Small Business Website Needs First
Most small business websites have three structural problems that no keyword tool will ever flag. Here’s what to check before you invest another euro in SEO.
Payment Integration Security: 4,325 Fraud Attempts in 24 Hours
A carding attack hit a client’s payment integration. 4,325 fraudulent attempts in 24 hours, five successful, €18,500+ in chargeback exposure on the line. This is what payment integration security failures look like in practice, how we diagnosed it in real time, and how we shut it down the same day without a single dispute filed.
I Was Supposed to Write a Different Blog Post
I had a content plan. This wasn’t on it. But building TagForge.io — customising WordPress and WooCommerce into a fully automated GTM container marketplace with bespoke plugins and a dynamic fulfilment pipeline — felt more worth writing about than whatever was next in the queue. Here’s how it came together.
Why I Built a Free Tool on TagForge to Check Your Cookie Setup
I kept finding the same problem on client sites: cookie consent and GTM not talking to each other. So I built a free tool on Tagforge to check it in 10 seconds. Here’s what I found.
What is Google Tag Manager for business owners: What is it and why it matters?
Google Tag Manager for business owners is the tool that makes your website measurable. Track form fills, calls and clicks — without touching your code.
GA4 Not Recording Purchases: How a Consent Timing Flaw Was Silently Wiping Out Ecommerce Data
Your WooCommerce orders are coming in but GA4 shows almost nothing. Here’s how a consent timing flaw was silently wiping out purchase tracking and how to fix it.
What You’re Actually Getting When You Pay for WordPress Management (And Why I Built It This Way)
Discover what a WordPress management plan really does for your business, from malware recovery to stress‑free updates, speed, reporting and support.
