Why did we change our tagline to “Create & Connect”?
During our planning sessions for 2022, as a team, James and I recognised that Xava needed to pivot and start providing solutions for our clients. As such our existing tagline of “bePresent, [...]
The fall of Google Universal Analytics: Evolution and revolution in the analytics arena
Launched in 2012, Google Universal Analytics revolutionised the way businesses and individuals understood, interpreted, and applied data to optimise their websites. Universal Analytics (UA) has [...]
